Brand Philosophy

We take photos.
We capture images.
We grab shots.

But we are not just about taking.
We are also about giving.
And creating generous moments.

When an INSTAX camera is added to any
situation, something magical happens.

People are drawn together.
To click and create.
To see what develops.
To pass and share.

This is a generous camera.
Designed by generous company.
For a generous generation.

Because we know an INSTAX
photo isn’t something you take,
it’s something you give.